— Overvaluing the Big Initiatives The general public loves a transformation story. We care about disruption. Think about all the technology superstars that make the news – Netflix, Amazon, Airbnb, Uber. What do they have in common? They transformed the industry. They took a novel approach to a common problem. They got our attention. Now, I’m not here to say those stories aren’t outstanding and worthy of attention – they are. But they’re not the only thing worthy of our attention. I once heard a great speaker, Daniel Pink, share that we overvalue large accomplishments and undervalue everyday work. I think that’s incredibly accurate. Take another example – every sports metaphor is about the “big win.” A home run. A slam dunk. A one-play touchdown. Those are exciting, celebratory things. But, regardless of how you get the touchdown, whether one play or ten, the goal at the end is making sure you get that touchdown. Similarly, we must stop overvaluing the major transformations and start shifting our perspective towards incremental wins.
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