THE INNOVATORS
Evolytics takes an evolved approach to analytics that transforms how companies drive revenue with innovative data strategies. Difference with Data Making a Positive
— Do you know why your organization collects its data points? Do you have a plan for what to do downstream with the data you collect? Do you trust your data? Most organizations struggle to answer these questions. Every minute, organizations create enormous amounts of data. By itself, data is useless—just a collection of numbers and statistics. When you tie the right data to a purpose—analyze, act on, and use in a feedback loop—it creates real, meaningful business value and can provide a competitive advantage. In my experience, mature companies develop plans that align data and analytics strategies to business goals and key performance indicators (KPIs). I founded Evolytics in 2005 as a full-service analytics agency that functions as a strategic consulting partner to our clients’ IT, sales, and marketing teams. Evolytics implements end-to-end business-changing analytics solutions that unite business goals with analytics strategy and execution and, in turn, enhance customer experiences and increase return on investment. The average marketing professional spends more than 184 hours per year organizing data and reports for their team while managing a MarTech stack composed of more than thirty
With Tom Wilkins, Founder and CEO of Evolytics
16 | The Innovators
Powered by FlippingBook