MN Tech Mag | Spring/Summer 2020

THE PURPOSE OF OUR “6 FLAGS” TECHNOLOGY STRATEGY At Deluxe, our IT organization exists to serve our Chief Revenue Officer and our four division presidents – Payments, Cloud Solutions, Promotional Solutions, and Checks. With our technology, we create pathways for frictionless revenue, create scale and leverage for the enterprise, and continuously drive out costs creating savings and efficiencies that fuel future investment. We enable and drive innovation, collaboration, and differentiation in the solutions we offer and the markets we serve. It’s as simple as that. To truly get our transformation right, we identified six major platforms we believe are necessary for our success, and once installed, enable Deluxe to grow organically and profitably:

MICROSOFT: OUR COLLABORATION ENGINE WORKDAY: OUR PEOPLE ENGINE CLOUDERA: OUR DATA ENGINE SALESFORCE: OUR EXECUTION ENGINE SAP S4/HANA: OUR FINANCIAL ENGINE ANAPLAN: OUR PLANNING ENGINE

Mike Mathews

CONTINUED... I look back now on what we accomplished, and none of it could have been done if we hadn’t already been deep into the technological transformation of Deluxe, as enabled by our President and CEO Barry McCarthy and the backing of our board of directors. When McCarthy arrived in November 2018, he realized we needed one view of our customers and streamlined financial reporting. Our sales teams weren’t talking to each other, some of our customers didn’t know our full product base, and we were unable to cross-sell to our full ability. In the words of Barry McCarthy, “ We needed to think and act like a tech company. ” This was music to my ears. To realize this transformation, we decided to invest nearly $120 million over two years to deliver enterprise platforms, modernize our technology stacks, andbuildplatforms to support sales-driven, organic growth. We coined this body of work “6 Flags,” and it is the central theme of Deluxe’s technology strategy.

Each of these six platforms is at a different stage of implementation and plays a critical role in our transformation. As I mentioned earlier, Microsoft Teams has been an invaluable tool during this time, allowing seamless communication across the company and with clients and prospects. Salesforce has been a critical partner, giving Deluxe a single view of enterprise customers by moving more than six million data records to one platform. These technologies are fundamental to our operations and touch nearly every area of Deluxe, including financial planning and reporting, inventory and resource management, customer management, and human resources. We added technology that provides enterprise-wide communication and collaboration capabilities non-existent to Deluxe previously. Most importantly, these new technologies ultimately provide us with capabilities to better know and understand our customer’s needs, allowing us to create products and solutions that leverage our data and resources through our new innovation labs. Time and time again, technology has proven to be the answer to many challenges for Deluxe. While we may not always be able to predict what’s coming next, I’m confident our investment in technology will carry us through our next phase of growth and innovation.

About Deluxe Headquartered in Shoreview, Minnesota, Deluxe transformed from “the check company” into a partner that can deepen customer relationships through trusted, technology- enabled solutions. From web marketing to payroll services and logo design to remote deposit capture, Deluxe powers commerce.

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