The banking industry is facing serious disruption – CrossFirst is preparing for the future with a state-of-the-art digital banking platform. Transforming Digital Banking
Interview by: Natalie Sheffield
C rossFirst Bank is taking digital banking to the next level. With a dedicated focus on providing clients with the advanced technology and tools to make banking seamless, CrossFirst Bank’s Chief Technology Officer, Jana Merfen, shares insight into the digital transformation process and how she’s bringing talent and technology together to enhance the customer experience.
— Next-Level Digital Banking
The banking industry is experiencing massive digital disruption as consumers show an increased demand for digital banking services. With that trend in mind, CrossFirst Bank embarked on a digital transformation journey starting in 2021. “We looked at our client expectations and where the market is headed over the next five to ten years. We want to ensure we have a tech stack that can integrate solutions with more agile capability and partner with vendors who have the same dedication to moving faster with technology,” shares Merfen. CrossFirst has a history of listening to their clients and adapting to technology trends quickly. Moving forward with a new digital banking platform is the logical next step. To get there, Jana and the technology team partnered with the business to prepare for a digital transformation journey. “We identified a firm to evaluate our current environment. Then we built a cross-functional team to perform the RFP, evaluated four vendors, and used a data-driven methodology to set clear, defined requirements that appropriately match our needs with the right vendor,” Merfen explains. Through this process, CrossFirst found a partner to meet the critical pieces of their transformation and help with the inevitable issues and challenges of a large-scale initiative. “We want someone who will get in the trenches with us and figure it out,” adds Merfen. CrossFirst is currently developing a digital banking solution in partnership with its vendor. It is nearing the finish line and will bring an enhanced experience to clients starting in the fourth quarter.
Jana Merfen, Chief Technology Officer
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