ISPURISPU Our mission at PURIS is centered squarely on creating a sustainable food system for the global good. We’re the linchpin between what the farmers grow and what the public eats. PURIS is a vertically integrated, non-GMO, and organic plant-based food leader committed to changing how the world farms, manufacturers, and eats on a global scale.
We couldn’t have predicted the pandemic, and how dramatically it changed the way people eat. Before COVID-19 hit, PURIS already saw a steady increase in demand for healthier products, with plant-based foods becoming increasingly mainstream, and that continued through March and beyond. After the initial “stock-up” phase, buying dipped, but plant- based food sales sustained a higher year-over-year increase compared to animal-based counterparts. More people are interested in plant-based options than ever before, given the rise of people cooking at home and questions about the health and safety of animal protein supply chains. In fact, according to the Plant Based Foods Association, plant-based foods are up 11.4% across all categories. While some companies dabble in this space, PURIS has been perfecting it for 35 years. My dad, Jerry Lorenzen, launched our family business in 1985, set on breeding plants to make them taste great to ultimately feed and nourish people. I grew up alongside my brother Tyler (now CEO of PURIS Proteins) in the fields of Iowa, observing our dad’s forward-thinking approach to feeding the planet. Today, we’re continuing his vision of positively impacting the world and soil from the seed up. TECHNOLOGY UNDERPINNINGS PURIS has been an evolution in ag-tech. Multiple layers of technology underpin our vision for PURIS. Notably, our technology efforts influence two main areas: our sustainable, closed-loop farming model and the development of innovative products.
SUSTAINABLE FARMING MODEL Our proprietary seed genetics and regenerative farming approach are at the crux of what we do and what enables us to turn crops into finished foods. We develop high-yield, scalable seed varieties that will build soil health for PURIS farmers. Our yellow field peas, for example, are an excellent addition to a farmer’s standard rotation in the Midwest. Peas take nitrogen from the air and fix it through the soil to leave nitrogen behind, ultimately reducing the amount of synthetic nitrogen needed and providing nutritional benefits for the next crop. Each day, we work closely with our network of growers to create a seamless transition to sustainable organic farming, using regenerative methods.
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