THE INNOVATORS:
Leveraging data and technology to fi nally disrupt health insurance – and make it personal.
Bind Office
By: Tony Miller , CEO
T here has been little innovation in health insurance in two decades. Sadly, we all feel this—on a very personal level—because the consumer experience we are living with has been terrible. Unlike nearly every other consumer buying experience in our lives, we cannot see and compare our health care treatment options with prices side-by- side, in real-time. On top of that, the unaffordability of health care is killing us. Even people who get insurance through work are having a hard time affording care because of high deductibles—many of them avoid seeing a doctor or filling a prescription because of cost. Employers haven’t been served well either. They want to offer quality benefits, but that’s become downright impossible without breaking the bank or doing it on the backs of employees. Narrow networks, higher premiums or increased deductibles don’t solve the problem of skyrocketing health expenditures.
It’s unacceptable that this is our reality in the year 2020, especially given that our health is one of the most important, basic human needs. Disruption is long overdue.
24 | The Innovators: Bind
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